Ad for Tiger beer with photo of a glamorous oriental beauty standing in an all male crowd at a boxing match. Three Chinese characters on a red background add to the exotic air, contrasted by the road sign indicating Sheffield, Stockport and Droylsden. This billboard on Great Ancoats St is in an unusual square format, the only one in this area. Just next to it (inset) is a more conventional panoramic format billboard, showing the same ad, which has been cropped. This site is operated by Clearchannel

Interesting to compare the two formats. The square format is bigger and more striking than the standard format, but can only be used with square format artwork. This one works superbly, allowing us to see the full length of the model's dress. This ad is a work of art in its own right but the question is: Will the square format sell more beer?

About the photos

This image is from the portfolio of Aidan O'Rourke photographer writer website publisher. Most images are copyright Aidan O'Rourke and may be available as prints or high resolution files. Some images are by other artists, and are published with their approval, or are included in reviews of their work.

The portfolio contains a wide range of themes and image formats. The images are used to illustrate articles on this site, and to provide information about the subjects depicted.

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Keywords: Street advertising, billboard ads, Manchester, fashion images, Great Ancoats Street Manchester, advertising images, fashion photography, Lancashire